UK Consumer Profiles

Before we decided to go with Ann Taylor, I did consumer profiles for both LOFT and Ann Taylor

Consumer Profile for Ann Taylor

We believe that the Ann Taylor customer is a confident, independent and strong working woman or loving mother/housewife. With an interest and care in her clothing, concentrating on classic pieces and tailoring whilst keeping a conservative look.

Occupation: Business Woman/Mother/Housewife

Age: 30 - 65

Shops they shop in: Gap, Zara, Whistles, Phase Eight

Hobbies: Going for lunch, Keeping Fit, Seeing Friends

Magazines: Marie Claire, Cosmopolitan, Good Housekeeping

Ann Taylor quote: "Our goal is always to unleash her confidence, femininity and feeling of success – making her shine."

Women below wearing Ann Taylor clothing, found on lookbook.nu

 
 

Consumer Profile for LOFT

A stylish, carefree, fashionable young woman. She is more concerned with fashionable pieces and keeping on trend. Easy going. In their late teens/early 20s.

Occupation: Student/Graduate

Age: 15 - 29

Shops they shop in: Zara, Gap, H&M

Hobbies: Socialising, Shopping, Hanging out with friends

Magazines: Elle, Vogue, Glamour, Teen Vogue

Music: Alternative, Indie, Current Music

All wearing LOFT clothing, found on lookbook.nu

I also carried out a more in-depth interview with one of Ann Taylor's potential customers when the brand comes to the UK. I carried it out on my mother, Helen Jennings

Pen Profile for Ann Taylor

Name: Helen Jennings

Age: 49

Occupation: House Wife/Mother

Shops She Shops In: Next, Gap, Zara, Monsoon, Phase Eight, Whistles

Hobbies: Walking, Shopping, Tidying, Gardening,

Magazines She Reads: Good Housekeeping, Woman & Home, Marie Claire, Elle

Food She Eats: Italian foods

Music: Keane, Coldplay

Tv Programs: Desperate Housewives

Images to come when I receive the email

Emma