SWOT Ann Taylor
Strengths – Strong brand identity and
heritage. Well established within the USA. They have had well known celebrity
endorsers and faces of the brand. They promote confident and style. They have
an iconic style that is tailored for the modern working woman and that is
always evolving to meet her changing aspirations and roles.
Weakness- The brand has a fixed image in
people’s minds that would be hard to change. It is a very American brand that
focuses on the classic American style (this may be tricky for the UK market as
the styles are very different).
Opportunities- The brand Ann Taylor has the
option of branching out to other countries (as they are thinking of doing in
the UK). They could increase their market range possibly introducing some lower
priced items as entry-level products.
Threats- If Ann Taylor were to expand to
other countries (i.e. the UK) they would be entering a much more competitive
market, with different style tastes and shopping habits.
Possible SWOT for the Ann Taylor brand, is this ok ??
Ashley
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