Ann Taylor, Facebook and Twitter

Hi, these are a couple of screen grabs from the Ann Taylor Facebook and Twitter Page. On the both pages they advertise new products, competitions and promotional events to name a few. The Facebook page speaks to its audience in a more sophisticated way whereas on the twitter sight it is more casual and gossipy.

On this image you can see the winner of a contest the brand held 'style for students', they hold this competition every year and the winner receives a $500 gift card. 

This is a great incentive to get students involved with the brand as a lot of its products are quite expensive and students are often working with a low budget. If they attract customers from a younger age, they will hopefully become loyal to the brand and shop there even when they get older.

 

Also Ann Taylor has more followers on Twitter than Loft, whereas Loft have more likes on Facebook than Ann Taylor, this shows which brands respond best to different audiences.

Amy x