Wednesday, 9 May 2012

Ann Taylor and Loft Online

Ann Taylor



The Ann Taylor home page is elegant, sophisticated, bright, and clear. The home page has a similar feel to site such as Net a Porter and L K Bennett.

Clean line, Bright colors and clear simple typography.



Loft



The Loft page is younger, fun, fresh and simple. Again it has clean line and uses a lot of white.

However this brand made me think of sites such as H and M and Dorothy Perkins. These two sites are also trying to appeal to a younger, more carefree consumer.


These other brands could be potential competitors within the UK market.

Ashley

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