Ann Taylor
The Ann Taylor home page is elegant, sophisticated,
bright, and clear. The home page has a similar feel to site such as Net a
Porter and L K Bennett.
Clean line, Bright colors and clear simple typography.
Loft
The Loft page is younger, fun, fresh and simple.
Again it has clean line and uses a lot of white.
However this brand made me think of sites such as H
and M and Dorothy Perkins. These two sites are also trying to appeal to a
younger, more carefree consumer.
These other brands could be potential competitors within the UK market.
Ashley
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