"The brand provides to the thriving, relatively prosperous career woman or loving mother. Who needs proper, fashion cognizant attire for her professional life, and favours stylish, synchronized looks for her leisure activities. Our idea is to market the brand as masters of fit, comfort and style. With great quality, classic pieces that will last a life time."
As part of our big idea, we are looking at celebrity endorsement/a new celebrity face. I feel that the celebrity face needs to be English, our survey shows that customers prefer celebrity campaigns as it makes the brand more relatable.
Here are a couple of the past faces Ann Taylor has used:
Demi Moore
Kate Hudson
http://www.huffingtonpost.com/2012/01/18/kate-hudson-for-ann-taylor_n_1212592.html
Both are strong, independent career driven women. Which are they type of women we want to appeal to for the brand's move to the UK. When me and Ashley met today, we discussed how important it was for the woman to be British, so the consumer could feel proudly represented by another British woman. We felt a woman like Kate Winslet would be great.
She has a beautiful but classic British look, and also has great style which is important. She is a very successful woman and we are sure one that many women would love to take inspiration from in their daily lives and style.
However this is not definite yet and I am researching into other women who could possibly be the British celebrity face
Emma
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