American Brands in the UK market

I found these articles on Nexis UK showing example and people views on American Brands coming to the UK. This could work in the section Amy is writing, or just as research for how other brands have enter the UK market :)

"There are lots of American brands in the UK and they have a bit of everything there and it's very hard to stand out," Davis-Rice says.

Australian Financial Review

March 31, 2006 Friday

First Edition

brief encounter;

Fashion exports

BYLINE: Edited by David Meagher

SECTION: AUSTRALIAN FINANCIAL REVIEW MAGAZINE; Pg. 46

Voctoria secret – “The $5 billion American brand is coming to Britain for the first time this year, with a flagship store slated for Regent Street in London.”

The Times (London)

January 30, 2010 Saturday

Edition 1;

National Edition

THE NEW BOTTOM LINE

SECTION: MAGAZINE;FEATURES; Pg. 26,27,29,31,33

A new crop of US retail chains is vying to convert the special relationship between British consumers and American brands into cash by launching themselves into the UK market.

Intermix, a New York-based boutique chain, Theory, a designer clothing brand, and Anthropologie, an older version of Urban Outfitters, are all scouring London for potential sites. They follow on the heels of Abercrombie & Fitch, the brand beloved by US college students, which opened last Easter. A&F is also seeking sites for its younger-focused Hollister chain.

Banana Republic - A spokeswoman said its ranges would be priced "higher" than in the US, reflecting its desire to be regarded as a premium brand alongside competitors such as Reiss and Jigsaw.

The Independent on Sunday

January 13, 2008

First Edition

American stores go bananas for UK despite the gloom;

Banana Republic is leading a new fashion invasion from the States, in defiance of economic forecasts

BYLINE: Susie Mesure

A and F - enter the UK market with four stores. The four UK stores will be non-flagship, shopping center based.

FD (Fair Disclosure) Wire

February 15, 2008 Friday

Q4 2007 Abercrombie & Fitch Co. Earnings Conference Call - F

Green on the American brands in the UK market: 

"They do not understand the size of the UK market," he said. "It is very small compared with the States. People such as Timberland and Ralph Lauren are looking for a huge market that is just not there. A Ralph Lauren shirt costs GBP 80 or GBP 90 and not everybody is going to pay that. They can only get that sort of coverage by selling it to department stores” Duncan Green, director of Christopher Scotney, the upmarket clothing retailer in Leicester

Sunday Business

June 27, 1999

Correction Appended

Top labels look down on the summer sales

BYLINE: By Gill South, Fashion Correspondent

Ashley