To find out what the younger generations thought of both the
Ann Inc brands I put together a focus group of fashion bloggers, who all have a
keen interest in buying clothing and keeping on trend.
I asked them a series of questions to find what they
thought of each brand and who they thought were competitors on the UK high
street.
I found that many of them would not shop in either store as
they would favour younger , cheaper more on trend brands like Topshop or River
Island.
This made me think that if we were to launch either brand
it would have to be to an older UK consumer.
Ashley
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