Primary Research

This is some primary research I did at my local shopping centre in the department store Fenwick and a few pictures from Nottingham.

Fenwick is a mid to high end department store that carries brands like Weekend Max Mara, Olsen, Sea Salt, Espirit, Olsen, Masai, Sandwich, LK Bennett, Crew and Gerry Webber. It has an older consumer with more disposable income. This is possibly the type of store Ann Taylor could have a concession in?? As well as House of Fraser and John Lewis. 

Ashley