Ann Taylor has a blog, you
can view videos on their Youtube channel, see their gallery of past campaigns
(amongst other images related to the brand), style builder and achieves.
The Style builder is a great
idea and could work well as part of our brand launch?
It is a Facebook App that puts outfits together for different occasions and allows you to then buy the entire outfit. It can
be used to promote the ways Ann Taylor is different from their UK competitors,
it can be seen as a sort of freebie/thank you (much like the healthy tactics
app).
It also allows the brand to help women that may not know what styles work without intimidating them in an in store environment.
Ashley
No comments:
Post a Comment