This video shows behind the scenes footage and an
interview about the brand Ann Taylor with Kate Hudson (their new face of the
brand). I thought this would be useful as it shows how the brand think of themselves and the advantages of having a celebrity face.
She mentions how “the Ann Taylor look has evolved
in to something more colorful and stylish, and hip that crosses a generation
but is in keeping with the sophisticated woman feel”
Ann Taylor said “We're
proud to announce award-winning actress Kate Hudson as the new face of Ann
Taylor for Spring 2012! We think her energy, grace and effortless style capture
what it means to be a modern woman of substance, style and success.”
Ashley
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