Meeting

Group meeting Friday 11^th

Attendance :

Ashley

Amy

Emma

We discussed:

Completed work -

Analysis of the brands Ann Taylor & Loft

·      Brand models

Amy

Analysis of potential competitors in the UK fashion landscape

·      Perceptual map

·      Primary research photographs

Ashley

UK consumer profiles/segments for both brands

·      Pen profile

·      Consumer survey

Emma

Work to do for next our meeting:

Amy- analysis of other US brands (fashion or otherwise) that have entered the UK, why or why not they were successful

Ashley- SWOT

Emma- PEST

ALL-  any inspirational material around marketing and promotion, visual merchandising, etc.

Ideas that were discussed –

·      Brand to bring to the UK Ann Taylor – based on our primary research and how we feel the brand would fit into the UK high street

·      Layout – simple black and white with bold colorful typography

·      Printed on glossy paper A4, using acetates, cut outs and either spiral bound or stitched. Using a belly band to keep both documents together.

Next meeting Friday 18^th , during that time we will update and inform each other of our progress via our Facebook group.


Ashley