Meetings

To make it easier to share ideas we set up a Facebook page.

On here we organize our meeting, and further ideas.

Emma and myself met on Tuesday the 8^th, Amy was unable to attend due to train strikes. Later we discussed over Facebook that each of us would focus and do work for separate areas and then meet on the Friday to share what we have done:

Amy – brand analysis for both Ann Taylor and Loft

·      Brand models

·      Brand identity

·      Brand image

Ashley – UK competitors

·      Perceptual maps

·      Primary research (photographs of high street)

·      Focus group talking about views on the brand and possible UK competitors

Emma – Consumer profiles

·      Pen profiles

·      Possible survey to determine what people want

·      Consumer analysis – how does the UK woman shop

Ashley